Our Story So Far

For eight decades, Haldiram’s has grown into that name synonymous with trust, tradition, and taste. Something humble, it has grown and is now one of the most cherished brands in India recognized worldwide for its true flavors and quality. Everything remains the same except a very important factor, which is our intense desire to serve the finest authentic heart-warming taste of India to families all across.

We trace our journey to the vibrant streets of Bikaner, Rajasthan. It was here that a small namkeen shop was established by Ganga Bishan Agarwal, affectionately called Haldiram Ji. Passionate about developing different kinds of crunchy, tasty snacks, this modest shop turned into a phenomenon when people from all over would visit and savor his now-famous bhujia. Heeding to the lessons from this initial success, the grandson of Haldiram Ji, Mr. Shiv Kishan Agrawal, continued this dream with great commitment and foresight.

In 1970, he took a dream to expand Haldiram’s beyond Bikaner and moved the business to Nagpur, Maharashtra. Here, we established our first full-fledged manufacturing unit, introducing a tasty range of savories, sweets, and beverages. From the tangy crunch of our namkeens to the melt-in-your-mouth goodness of our sweets, products quickly became an integral part of Indian homes, celebrations, and memories.

A Blend of Tradition and Innovation

What distinguishes Haldiram’s is a commitment to heritage that goes along with innovative thinking. What we offer today, recipes passed from generation to the next generation, each product we introduce is researched down to every bit of its essence and processes that remain homely with a personal touch, which is also contemporary, but not in detriment to flavor or quality.

More Than Just Snacks and Sweets

Haldiram’s is not just about snacks and sweets; it’s about creating connections and a sense of belonging. We are, at our heart, a family business, and this philosophy extends to everything we do. From the farmers who supply us with the finest ingredients to the employees who work tirelessly to maintain the brand’s reputation, everyone is part of the Haldiram’s family.

Our commitment does not stop with the people we work with. We aim to bring families and communities closer together through the universal language of food. After all, as the old saying goes, “The way to one’s heart is through the stomach.”

A Global Legacy

From the by-lanes of Bikaner to more than 23 countries in the world, Haldiram’s has emerged as a brand. Today, our name is not just heard across India but all over continents, being an proud representative of India’s rich gastronomic heritage. Our stores and retail chains spread across cities and countries, bringing authentic Indian flavors to millions of happy customers.

Looking Ahead

While we are proud of how far we have come up to this point, there is so much more to say about what is yet to happen. We continue to evolve and innovate, bringing us new product lines and creative ways to enhance your life. Whether it’s something as warm as our timeless recipes or discovery of something new, let’s delight your taste buds while winning your hearts, step by step.

Each of the products we design at Haldiram’s carries with it a promise: promise of quality, promise of authenticity, promise of love. We look forward to serving you for generations to come and being a part of your cherished memories.